Posted by Nathan
Fields in which definition is now a settled matter tend to be lethargic, dying,or dead fields, where inquiry no longer provides challenges to what is accepted as truth.
Richard Buchanan, "Design Research and the New Learning."
As much as it can seem annoying to be constantly asked, "What the hell is strategy?" it's a good reminder of why it's a great profession. If everyone knew exactly what it was, it would be boring. Who wants a job where someone can say one word and the whole word has you figured out?
It also means we all can define strategy however we want, rather than leave it up to some textbook. My definition of strategy is probably very different than yours, and that's a good thing.
Let's keep it that way.
Recent Comments